Beau Wangtrakuldee is the founder and CEO of AmorSui, a science-backed medical supply brand bringing innovation, safety, and sustainability to the $58B PPE industry. A former scientist turned entrepreneur, Beau is reimagining protective apparel with clean chemistry, circular materials, and design that finally puts the user first.

After a lab accident exposed the flaws in traditional PPE, Beau built AmorSui to bridge the gap between safety, comfort, and sustainability: offering PFAS-free, recyclable, and biobased alternatives trusted by global brands like Thermo Fisher Scientific and Benco Dental.

Whether you’re building a mission-driven ecommerce brand or rethinking your product’s lifecycle, Beau shares a masterclass in turning real-world problems into scalable innovation, proving that circular design and commercial growth can coexist.

In This Conversation We Discuss:

• [00:30 ] Intro
• [01:01 ] Building comfort and safety into every product
• [01:46 ] Creating a business from personal experience
• [04:37 ] Designing products people actually reuse
• [06:10 ] Validating ideas through real user stories
• [08:12 ] Raising capital before manufacturing begins
• [08:47 ] Allocating funds beyond first production run
• [09:45 ] Navigating minimum order quantity realities
• [10:32 ] Launching pre-sales with finished prototypes
• [11:04 ] Stay updated with new episodes
• [11:14 ] Balancing safety standards with speed to market
• [12:37 ] Episode Sponsors: Electric Eye & Heatmap
• [15:18 ] Marketing through word-of-mouth momentum
• [17:01 ] Refining targeting through early experiments
• [19:00 ] Discovering growth through customer feedback
• [21:34 ] Testing demand before building logistics
• [23:17 ] Learning quickly by shipping imperfect products
• [24:09 ] Focusing every decision on the end user

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Modern PPE brand that protects people and the planet amorsui.com/
• Follow Beau Wangtrakuldee linkedin.com/in/beauwangtrakuldee
• Schedule an intro call with one of our experts electriceye.io/connect
• Clear, real-time data built for ecommerce optimization heatmap.com/honest

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